Thumbnail Calculator

Aspect Ratio:
Simplified Ratio:
Status:
Common Match:

Preview

16:9

Thumbnail Optimization Guide

In today’s digital landscape, thumbnails serve as the first impression for your content. A well-optimized thumbnail can significantly increase click-through rates and engagement.

Why Aspect Ratios Matter

Each platform has preferred aspect ratios that ensure your thumbnails display correctly without cropping or distortion. Using the wrong ratio can make your content look unprofessional and reduce engagement.

Pro Tip: Always use the same aspect ratio for a series of thumbnails to create visual consistency and brand recognition.

Optimal Thumbnail Sizes by Platform

YouTube

1280×720 (16:9)

Instagram

1080×1080 (1:1)

Facebook

1200×630 (1.9:1)

Twitter

1024×512 (2:1)

Pinterest

1000×1500 (2:3)

LinkedIn

1200×627 (1.91:1)

Best Practices for Thumbnails

1. High Contrast & Readability: Use contrasting colors to make text and key elements stand out. Avoid cluttered backgrounds.

2. Emotion & Faces: Thumbnails with expressive human faces attract more attention and convey emotion.

3. Brand Consistency: Use consistent colors, fonts, and styles to build brand recognition.

4. Text Overlay: Include 3-5 compelling words that spark curiosity or communicate value.

5. Test & Analyze: Regularly A/B test different thumbnails to see what resonates with your audience.

Did You Know? YouTube reports that 90% of the best-performing videos have custom thumbnails. Never rely on auto-generated options!